The digestive health category is worth about $1 billion, with probiotics, prebiotics, fiber, and digestive enzymes dominating. But what do consumers understand by “digestive health”? What kind of claims are being made? As our knowledge and understanding of the gut microbiome expands, is that broadening the definition of “digestive health”? And what does the next generation of products look like?
To answers these questions and more, NutraIngredients-USA has gathered academics, product formulators, regulatory experts, and industry leaders to discuss the key data and advances in this vital category.
Who should attend?
This is a must-attend event for formulators, marketers, brand managers, category managers, market researchers, R&D experts, and general management.